Messenger bots: Real data on usage
Messaging apps are now the core means of engagement with mobile devices, conversational social hubs of friends, family and connections. In the past year, Telegram, Kik and Facebook have all launched the ability for 3rd parties to build so called “messaging bots”. These messaging bots are an automated conversation where the bot creates a service or serves content, sometimes combined with HTML5 application to bring service or entertainment.
Gamee has one of the worlds biggest social messaging bots, which let people play games directly in chat. In the past months, Gamee has launched deep bot experiences and has grown the platform to 1.5million gamers. See below some of our data around the difference between engagement in our core in-app experience, and our bot experience.
On the same set of games, we have compared user behaviour in native app and in chat:
Games in chat bots:
- 34 game plays / user /day
- Time spent: 21 min /user /day in 2 sessions
Games in native application:
- 43 game plays /user /day
- Time spent: 33 minutes /user /day in 2,5 sessions
As you can see, that experience in native app is still the most engaging and deepest, however, there is huge engagement in the chat bot experiences. Users spend more than half the time they spend in the app also in bots, and 3/4 the amount of gameplays.
Messenger users are now accessible for developer and marketers. This has a potential to be the most powerful distribution channel of content to users, leaving the barriers of developing, submitting and installing apps far behind.
This article was previously published on my Linkedin profile.
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